“There is so much that you can do with your own hands. It is my belief that there is great value in hand-made products as the process of making them provides the maker with an incredible sense of satisfaction. ”
- ALJOUD LOOTAH
The studio has preserved its unique approach by focusing on the idea of contrasts in form and function while distinctly interpreting the Emirati culture and artisanal techniques through contemporary design.
This emphasis has resulted in a body of work that is functional, timeless and unique which tells a story of Aljoud Lootah’s background and history.
With that in mind, her creative drive comes from a passion for detail and experimental approaches to materials and aesthetics.